Team

Aliaa Mohamed

Growth Strategy · Marketing

Nine+ years leading performance marketing, CRM and growth across L'Oréal, Samsung, VOX Cinemas and Chalhoub in the UAE and GCC. Built Samsung CRM revenue 10× in two years. Cut VOX customer acquisition cost 80% while growing revenue 21% year-on-year.

Email Aliaa directly Brief the studio

Selected work

Growth programs that compounded.

Majid Al Futtaim Entertainment · 2022-2025

VOX Cinemas, Magic Planet, Ski Dubai — regional growth lead.

Ran acquisition, CRM and lifecycle across 8 MENA markets. Braze journeys, PMAX bidding, retention modeling. Cut CPA 80%. 40× email revenue. 1,931% retargeting ROAS.

CPA: −80%
Email revenue: 40×
ROAS: 1,931%
Markets: 8

L'Oréal · 2019-2022

Hair care share growth across GCC.

Category planning, media, CRM and retail integration. +5% hair-care market share. Consolidated 25 data sources into a single reporting layer.

Share gain: +5%
Data sources: 25 → 1
Category: Hair care
Coverage: GCC

Samsung Gulf Electronics · 2017-2019

CRM revenue 10× in two years.

Built Samsung's CRM revenue engine in the Gulf from scratch. Segmentation, lifecycle journeys, email + SMS + push, 1.7M contactable profiles.

Revenue: 10×
From: 200K
To: 2M AED
Profiles: 1.7M

Aliaa Mohamed

Growth programs that compounded.

VOX Cinemas, Magic Planet, Ski Dubai — regional growth lead.

Hair care share growth across GCC.

CRM revenue 10× in two years.

Open to retainer, project and fractional engagements across MENA.